FIRST CLASS FORM — PRIVACY POLICY
Effective Date: 08/01/2026
First Class Form LLC, doing business as FIRSTCLASSFORM (“FIRSTCLASSFORM,” “FCF,” “we,” “us,” or “our”), operates firstclassform.co (the “Website”) and provides fitness, wellness, studio, and related services.
This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit our Website, create an account, communicate with us, book or attend classes, purchase memberships or services, participate in events, or otherwise interact with FIRSTCLASSFORM.
By using our services, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT
The information we collect depends on how you interact with FIRSTCLASSFORM.

1.1 Information You Provide
We may collect information you provide directly to us, including:
name;
email address;
telephone number;
date of birth;
billing address;
account information;
emergency contact information;
membership and booking information;
communications with FIRSTCLASSFORM;
customer service requests;
survey or feedback responses;
marketing and communication preferences;
waiver and consent information; and
other information you voluntarily provide.

1.2 Payment Information
When you make a purchase, payment information may be collected and processed by our booking platform, payment processors, or other payment service providers.

FIRSTCLASSFORM may receive information relating to the transaction, such as payment status, transaction amount, payment method type, or limited payment identifiers, but does not necessarily receive or store complete payment-card information.

1.3 Fitness, Health, and Safety Information
When reasonably necessary to provide our services or promote safe participation, we may collect information you voluntarily provide regarding your fitness, physical condition, injuries, limitations, pregnancy status, medications or medical considerations relevant to participation, emergency needs, or other health- or safety-related information.

Certain services, including electrical muscle stimulation (“EMS”), may involve additional health screening and collection of information relevant to determining whether participation is appropriate.

This information may be considered sensitive personal information under certain laws.

FIRSTCLASSFORM is a fitness and wellness business and is not a healthcare provider merely because clients provide health-related information. Information provided to FIRSTCLASSFORM is not necessarily protected by the Health Insurance Portability and Accountability Act (“HIPAA”).

We nevertheless treat health- and safety-related information as sensitive and use it for legitimate purposes related to providing services, promoting participant safety, maintaining required records, administering waivers and consents, responding to emergencies, and complying with applicable legal obligations.

1.4 Booking, Membership, and Attendance Information

We may collect information concerning your use of FIRSTCLASSFORM services, including:
class reservations;
cancellations and no-shows;
attendance history;
waitlist activity;
memberships and packages;
class credits;
purchase history;
account activity;
instructor or class preferences; and
participation in events, promotions, or other services.
Our booking services are currently supported by Mariana Tek / Xplor Technologies and associated service providers.

1.5 Website and Device Information

When you visit our Website or use digital services associated with FIRSTCLASSFORM, we and our service providers may automatically collect information such as:
IP address;
browser type;
device type;
operating system;
approximate location derived from IP address;
referring and exit pages;
pages viewed;
dates and times of visits;
interactions with the Website;
cookie or similar identifiers; and
other technical or usage information.

1.6 Communications

If you communicate with us by email, telephone, text message, social media, Website form, or another communication channel, we may collect and retain the information contained in those communications.

2. HOW WE USE PERSONAL INFORMATION

We may use personal information to:
create and manage customer accounts;
process memberships, packages, purchases, and payments;
administer bookings, waitlists, attendance, cancellations, and account activity;
provide fitness, wellness, and studio services;
maintain waivers, consents, safety information, and participation records;
communicate regarding bookings, schedule changes, waitlists, payments, account issues, studio closures, and other service-related matters;
provide customer service;
respond to emergencies and promote participant safety;
administer events, promotions, and programs;
personalize and improve our services and customer experience;
operate, maintain, troubleshoot, and improve our Website and technology;
understand Website traffic and service usage;
detect, investigate, and prevent fraud, misuse, security incidents, or violations of our policies;
send marketing communications where permitted by law and consistent with your communication preferences;
maintain business and financial records;
establish, exercise, or defend legal claims;
enforce our Terms of Service and other agreements;
comply with legal, regulatory, tax, insurance, and reporting obligations; and
otherwise operate FIRSTCLASSFORM for legitimate business purposes consistent with this Privacy Policy.

3. HEALTH AND SENSITIVE INFORMATION

FIRSTCLASSFORM does not intend to collect more health or sensitive information than reasonably necessary for our fitness, safety, operational, and legal purposes.
We do not use health information provided through waivers, health screenings, injury disclosures, or EMS screening for targeted advertising.
We do not sell health information.
We may disclose health or safety information to instructors, authorized personnel, service providers, emergency responders, or others when reasonably necessary to provide services, promote safety, respond to an emergency, administer applicable documentation, or comply with law.
Access to such information should be limited to persons with a legitimate business or safety need for it.
4. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information in the following circumstances.
Service Providers
We may provide information to companies that perform services on our behalf, such as providers supporting:
booking and customer account management;
payment processing;
Website hosting and functionality;
email delivery;
SMS/text messaging;
customer communications;
analytics;
information technology and security;
professional services; and
other operational functions.

These providers may process personal information as necessary to provide their services to FIRSTCLASSFORM.

Our providers may include Mariana Tek / Xplor Technologies, Webflow, payment processors, communications providers, and other vendors we use from time to time.
Legal, Safety, and Compliance Purposes
We may disclose information where we reasonably believe disclosure is necessary or appropriate to:
comply with applicable law, regulation, legal process, court order, or governmental request;
protect the rights, property, or safety of FIRSTCLASSFORM, our customers, our personnel, or others;
investigate fraud, security incidents, or unlawful activity;
enforce our agreements; or
establish, exercise, or defend legal claims.
Business Transactions
Personal information may be disclosed or transferred in connection with an actual or proposed merger, financing, investment, acquisition, reorganization, sale of assets, bankruptcy, or other corporate transaction involving all or part of FIRSTCLASSFORM.
At Your Direction or With Your Consent
We may disclose information when you direct us to do so or otherwise provide appropriate consent.

5. SALE OF PERSONAL INFORMATION
FIRSTCLASSFORM does not sell personal information for money.
We do not sell health information.
We do not sell or share SMS/text-message opt-in consent information for third-party marketing purposes.
If our data practices change in a manner that creates additional rights under applicable privacy law, we will update this Privacy Policy and provide any notices or choices required by applicable law.

6. SMS AND TEXT MESSAGING
If you provide appropriate consent to receive text messages from FIRSTCLASSFORM, we may use your mobile telephone number and related information to provide the communications described in our Terms of Service and applicable opt-in disclosure.
Messages may include transactional communications such as booking confirmations, reminders, waitlist notifications, schedule updates, account alerts, and customer-service communications.
Where you separately provide appropriate consent, messages may also include marketing or promotional communications.
Consent to receive marketing text messages is not a condition of purchase.
Mobile information will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes.
Text-message originator opt-in data and consent will not be provided to third parties for their own marketing purposes.
Information may nevertheless be provided to service providers that support delivery and administration of FIRSTCLASSFORM's messaging program where necessary to provide those services.
You may opt out of applicable text messages by replying STOP. Additional information is available in our Terms of Service.

7. EMAIL AND MARKETING COMMUNICATIONS
If you receive promotional emails from FIRSTCLASSFORM, you may unsubscribe using the unsubscribe mechanism included in the message.
Even if you opt out of marketing communications, we may continue to send non-promotional communications concerning bookings, transactions, memberships, safety, account administration, or other service-related matters.

8. COOKIES AND SIMILAR TECHNOLOGIES
FIRSTCLASSFORM and our service providers may use cookies, pixels, tags, analytics technologies, and similar tools in connection with our Website.
These technologies may be used to:
operate Website functionality;
maintain security;
remember preferences;
understand Website traffic and usage;
measure Website and marketing performance; and
improve our Website and services.
The specific technologies used may change as our Website and marketing systems evolve.
You may be able to control certain cookies through your browser or through any cookie-preference tools we make available.
Disabling certain technologies may affect Website functionality.
Where required by applicable law, we will obtain consent before using non-essential cookies or similar technologies.

9. ANALYTICS AND ADVERTISING TECHNOLOGIES
FIRSTCLASSFORM may use analytics and advertising technologies to understand Website performance, measure marketing effectiveness, and promote our services.
We do not intentionally provide health information submitted through waivers, health screenings, injury disclosures, EMS screenings, or similar health-related forms to advertising platforms for targeted advertising.
We take steps intended to separate sensitive health and safety information from advertising and marketing technologies.
Our advertising and analytics practices may change as our technology and marketing providers change. Where applicable law requires notice, consent, or an opt-out mechanism, we will provide it.

10. DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:
maintain an active account;
provide services;
maintain transaction and accounting records;
maintain waivers, consents, attendance records, and safety documentation;
comply with tax, insurance, regulatory, or other legal requirements;
resolve disputes;
establish or defend legal claims;
prevent fraud and abuse; and
enforce agreements.
Different categories of information may be retained for different periods.
When information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable requirements and our data-retention practices.

11. DATA SECURITY
FIRSTCLASSFORM uses administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, use, alteration, disclosure, or destruction.
Our safeguards may include access controls, vendor-management practices, staff procedures, technology protections, and other measures appropriate to the nature of the information we maintain.
No system, electronic transmission, or storage method is completely secure. Accordingly, we cannot guarantee absolute security.
If we discover a security incident involving personal information, we will investigate and provide notifications to affected individuals, regulators, or others where required by applicable law.

12. YOUR PRIVACY CHOICES AND RIGHTS
Depending on where you reside and applicable law, you may have rights or choices concerning your personal information.
These may include the ability to request access to, correction of, or deletion of certain information, or to withdraw consent or object to certain uses where applicable.
Some information may need to be retained despite a deletion request where necessary to comply with law, maintain transaction or safety records, establish or defend legal claims, prevent fraud, or fulfill another lawful purpose.
To submit a privacy request, contact:
hello@firstclassform.co
We may take reasonable steps to verify your identity before processing certain requests.
You may unsubscribe from promotional emails using the unsubscribe link contained in the email and may opt out of applicable SMS communications by replying STOP.

13. CHILDREN AND MINORS
FIRSTCLASSFORM's general services are not directed to children under sixteen (16), and we do not knowingly collect personal information from children under sixteen through our general services.
Individuals who are sixteen (16) or seventeen (17) may participate in eligible FIRSTCLASSFORM services only with required parent or legal guardian consent and completion of applicable documentation.
In connection with minor participation, we may collect information concerning both the minor and the consenting parent or legal guardian as reasonably necessary to administer the account, obtain required consent, provide services, promote safety, and maintain appropriate records.

14. THIRD-PARTY WEBSITES AND SERVICES
Our Website and services may contain links to or integrate with websites, applications, platforms, or services operated by third parties.
Those third parties may maintain their own privacy policies and data practices.
FIRSTCLASSFORM is not responsible for the independent privacy practices of third parties, and we encourage you to review applicable privacy notices when interacting directly with third-party services.

15. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business, services, technology, vendors, data practices, or legal requirements.
The Effective Date at the top of this Privacy Policy identifies when the current version became effective.
Where required by applicable law, we will provide additional notice of material changes or obtain consent.

16. CONTACT US
If you have questions about this Privacy Policy or FIRSTCLASSFORM's privacy practices, contact:
First Class Form LLC
38 Franklin Street, 2nd Floor
Brooklyn, NY 11222
hello@firstclassform.co